Advanced Racing Development views the Dealer-Distributor relationship as a long-term partnership; because of this, our company is highly selective when choosing new Dealers. Provided that a Dealer fits the requirements, they are
introduced to ARD’s proprietary solutions by a Sales Representative. All new Dealers are required to place an opening
order at a specified size—typically called a buy-in—to open an account with Advanced Racing Development.

ARD’s buy-in policy and Dealer requirements create a sufficient barrier to entry into the motorsports market to prevent sellers who are not invested in the future of the industry from gaining access. This in turn helps to protect ARD’s current partners. While the process to become one of the company’s Dealers is stringent, it is because ARD is focused on building a long-term, mutually beneficial relationship.